Grow Your Business With Social Media
In today’s digital-first world, social media isn’t just a place to post pretty pictures or quick updates — it’s one of the most powerful tools you can use to grow your beauty, wellness or fitness business. With the right strategy, social media can strengthen your brand, attract new clients and build a loyal community around your services.
— Nexaloom
Social Media in Numbers: Why It Matters
Before diving into strategy, let’s look at how social media shapes consumer behavior in the UK:
UK adults spend 1h 37m daily on social platforms
The average user is active on 6+ platforms each month
91% of online adults use Facebook/Messenger, with TikTok rapidly growing
55.9M UK Facebook users as of 2025 (up 21.9% since 2020)
Social media reaches nearly all Gen Z & Millennials
If your business isn’t leveraging social media with a clear strategy, you’re missing out on where your clients already spend their time.
1. Consistency Builds Trust
Your brand is more than your logo — it’s your voice, your colors, your tone and the way you interact with clients. Consistency across Instagram, Facebook and TikTok helps potential clients recognize you instantly.
Use your brand colors in graphics and posts
Stick to your chosen fonts (we love clean, modern typography like Rubik)
Keep your tone friendly, confident, and inviting
2. Show the Human Side of Your Business
Clients don’t just book services — they book experiences with people they trust. Use social media to show the personality behind your brand.
Share behind-the-scenes content (a stylist prepping tools, a trainer setting up the studio)
Introduce your staff members with fun “Meet the Team” posts
Share your story as a founder and why you started your business
3. Leverage Video & Reels for Engagement
Short-form video is king right now. Platforms like Instagram and TikTok prioritize reels, which means your business can reach far more people.
Show quick transformations (before & after a haircut, a yoga flow, or a fitness move)
Post educational snippets (tips for healthy hair, posture corrections, mindfulness practices)
Add captions so your content is accessible and easy to follow
4. Encourage Client Interaction
Your clients are your biggest advocates. Make it easy for them to engage with your brand online.
Ask questions in captions (“What’s your go-to self-care ritual?”)
Share polls or quizzes in Instagram Stories
Repost user-generated content when clients tag you
5. Convert Followers into Clients with Nexaloom
A strong following is valuable, but turning those followers into paying clients is where growth happens. That’s where Nexaloom makes the difference.
With Nexaloom, you can:
Add a seamless booking link to your Instagram and Facebook profiles
Allow clients to book directly from your branded website or PWA app
Use automated reminders to ensure followers who book actually show up
Offer promo codes and upsell options at checkout to increase revenue
This creates a smooth path from “liking your post” to “booking your service.”
Final Thoughts
Social media is an extension of your brand. Done right, it helps you stay top-of-mind, builds client loyalty and turns casual followers into repeat customers. Paired with Nexaloom, your social channels become more than just marketing — they become a direct growth engine for your business.
Ready to turn your followers into clients? Request your free trial today at Nexaloom.co.
